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NCWTA 2002 Presentation Slides

Session Presentations
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Patrick Burnson, Editor in Chief, World Trade Magazine
Getting Over 9/11: Are We There Yet?
Now that heightened security is the accepted norm, how will U.S. business leaders position their companies for growth in 2003? Adding layers of new protection to production cycles and the supply chain has taken its toll on all of us, but there may be lessons learned to create new efficiencies in the year ahead. Readers of World Trade are expressing new optimism, and Patrick will share some of their insights, opinions, and forecasts.

Dr. Robert Connolly, Kenan-Flagler Business School, UNC-Chapel Hill
Strategic Issues in North Carolina Trade: Keys to International Business Success
The global trade situation presents today's international business community with tremendous opportunities and challenges. An appreciation of export and import trends provide smart trade executives a launching pad for understanding and taking advantage of the evolving situation. The prospects for a trade war and the possible emergence of the Free Trade Area of the Americas also provide a dynamic context for innovation, decision-making, and success.

James Cook, Logistics Manager, Black & Veatch
How to Identify and Use a Logistics Competitive Advantage
Today's dynamic marketplace places a premium on identifying and exploiting a clear competitive advantage. Logistics is an area in which firms can achieve such a position. Mr. Cook will discuss the characteristics and ways to measure a true logistic competitive advantage.

Jon Fee, Attorney, Alston & Bird
Focus Assessment and Customs Trade—Partners in Trade Against Terrorism (C-TPAT)
Jon Fee will speak about two recently implemented programs involving U.S. Customs compliance—the C-TPAT program and Focused Assessments. C-TPAT, a voluntary program under which the industry and customs cooperate in the defense against terrorism, involves establishing security in the supply chain to guard against the smuggling of weapons and other unauthorized cargo. The discussion will cover the requirements of the agreement, the security guidelines proposed by customs, and the "snapshot" image of existing security measures. Specific attention will be focused on industry initiatives in support of the program, the consequences of failure or default, and the practical challenges affecting participation. Focused Assessments, the latest development in the evolution of customs audits, purport to check the importer's systems and controls to make a judgmental assessment of the risk of the importer's noncompliance. Jon will offer practical comments on preparing for and undergoing this newest form of audit.

Dr. Jim Giermanski, Professor and Director, International Business Studies,
Belmont Abbey College
Why It Often Hurts to Cross the Mexican Border and How to Avoid the Pain
There are very clear reasons, even under NAFTA, why there are often delays and high costs for crossing into Mexico by truck. U.S. shippers often pay for these costs and assume all the risks associated with them. Dr. Jim Giermanski will explain why these delays and costs are present, and how to remove or reduce their impact.

Dr. Noel Greis, Director, Frank Hawkins Kenan Institute of Private Enterprise
Bottom Line Insights and Future Speculations
Dr. Greis will recap the conference presentations and provide her analysis of the major trade issues, developments, and initiatives discussed.

Coach Billy Lee, Head Basketball Coach, Campbell University
Getting Motivated to Win

Coach Billy Lee believes that "Motivation, for whatever reason, is that single, mysterious, yet energizing force that separates mediocrity from stardom." He says that it is often that average people with "big hearts," or motivation, are the ones who are doing great things. He advocates that motivation can manifest itself in various ways and move a team or business associates to a higher level of performance, and that motivation is the distinguishing characteristic that can make or break a business. Coach Lee's intriguing stories told with Carolina charm, will create lasting impressions. His humor, wisdom, and anecdotes will excite you to motivate your "team."

Bob Maricich, President, Century Furniture
Strategic Planning and the Changing Furniture Industry
The United States furniture industry is undergoing rapid, disruptive changes that are driven by low-cost competition from Southeast Asia and consolidation at the retail and manufacturing levels. Century Furniture, a leading manufacturer of high-end wood and upholstered furniture, has used an innovative planning process to develop an appropriate strategy. This presentation will explore the domestic furniture industry, the strategic planning process, and the resulting plan for Century.

Rob Pisani, Attorney, Katten Muchin Zavis Rosenman
E-Logistics and International Trade Compliance: Performance Update
Recent developments in the customs and international trade compliance arena have had a significant impact on e-logistics and corporate supply chain management efforts. Mr. Pisani will identify and explain the major developments affecting corporate initiatives and provide practical advice for coping with these trade compliance issues.

Roger Rains , Chief Operating Officer, Crisis Management Worldwide
Corporate Security Can No Longer Be Ignored at Home or Abroad
September 11, 2001, made painfully obvious what some knew all too well—there are those who, with varying motivations, are intent on using terrorist tactics to cause harm to the United States and U.S. interests. Government efforts to foil these operatives will be effective over the long term, but U.S. businesses cannot wait to be protected from terrorists or others. Historically, international businesses have been the primary targets for terrorists. This presentation will focus on concrete steps firms can take to secure themselves and explore areas of potential concern. Conference participants will leave with practical ideas regarding workplace violence, transportation, and cargo security. They will learn how to mitigate risk and optimize profitability in today's
dangerous but dynamic world.

Robin Roberts, Equity Research Analyst, Stephens, Inc.
Integrated Global Logistics-People, Process, and Technology
This session will give an overview of the current state of the global logistics technology industry. The speaker will describe the criteria that Stephens, Inc., typically uses to evaluate global logistics companies from an investment perspective. In addition, the session will illustrate the methodologies Ms. Roberts employs in order to distinguish a viable business model from market hype and a real product from vaporware.

Erik Stromberg, Executive Director, NC State Ports Authority
Preparing North Carolina for the Twenty-First Century Economy Through Global Engagement
Because globalization is an issue resonating at many levels, this presentation will propose specific public and private sector initiatives. They include identifying and recommending programs to enhance benefits, mitigating negative impacts of North Carolina's increasing involvement in the global economy, and establishing a public awareness campaign on the importance of global engagement. Attendees will learn how current and future commercial, cultural, and educational connections between North Carolina and the world will benefit the state in the future. This presentation will also propose an action plan to improve North Carolina's position in
the global marketplace.


Chris Swecker, Special Agent in Charge, Charlotte Division, FBI
Seeking Security in a World Turned Upside Down
The world turned upside down on September 11, 2001. In an instant, trade, air travel, and lives ground to a halt. Americans confronted terror and grappled with terrible losses. Today, the threat of terrorism remains, but America is much better prepared to head off attacks and deal with them when they occur. Chris Swecker will review how these proactive, preventative steps influence international business and how the U.S. government is changing to make doing business at home and abroad a less risky enterprise.

Dean Tracy, Director of Import Logistics, Lowes
Implementing C-TPAT
This session will focus on the implementation of security measures needed to make importers compliant with U.S. Customs C-TPAT processes. Discussion topics include: (1) how importers can work with customs, vendors, carriers, and truckers to assess their supply chains' current state of security and (2) how they can define the process to determine, establish, and implement proper security measures needed to make importers compliant with the U.S. Customs C-TPAT initiative.


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